1. Check the profile, not the listing
A polished listing means nothing. A real profile has photos that don't reverse-image-search to a stock site, a long enough account history to predate the listing, reviews from real conversations, and a consistent name. New accounts with one listing and no history are the single biggest red flag.
- Account age and listing history
- Reverse image search the profile photo
- Consistent name across profile, payment, and ID
- Reviews that look like real conversations